SEOUL -- A deep-seated belief in South Korean society that taller people are more likely to succeed in life is turning parents to hormone treatments, supplements and other tools in hopes of raising taller children.
Government warns of misleading advertising for treatments, supplements

The average height of school-aged South Korean children has grown by between 2 to 7 cm over 10 years.
SEOUL -- A deep-seated belief in South Korean society that taller people are more likely to succeed in life is turning parents to hormone treatments, supplements and other tools in hopes of raising taller children.