MELBOURNE -- As China works to position itself as the next global tennis powerhouse, with the goal of rivaling strongholds like Italy and Spain, organizers of the Australian Open are eyeing the potential windfalls of growing Chinese player success and fan interest.
Sports
Australian Open looks to score with growing China tennis presence
Success for Chinese athletes is driving broadcast, tourism and retail revenue
A fan holds up a picture in support of China's Zhang Zhizhen during his first round match at the Australian Open against Denmark's Holger Rune on Jan. 14 in Melbourne. © Reuters
Read Next
Latest on Sports
