BEIJING -- Chinese advertisers are featured front and center at the World Cup, with companies from state-owned electronics manufacturer Hisense to property developer Dalian Wanda Group spending a combined $1.4 billion on advertisements and sponsorships.
Sports
Chinese brands spend $1.4bn on World Cup ads, sponsorships
Wanda, Hisense pitch the globe as China tops spending for soccer tourney
Chinese property developer Dalian Wanda Group inked a 15-year sponsorship deal with international soccer governing body FIFA in 2016, Chinese media report. (Photo by Tomoki Mera)
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