Chinese Super League offers a lesson in how to kill a sport

Why has the world's biggest football market failed to takeoff?

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"What (football) fan culture there has been over the years has been pretty much destroyed," said Mark Dreyer, an expert on China's sporting ambitions and author of Sporting Superpower. © Reuters

JJ ROSE, Contributing writer

SUNSHINE COAST, Australia -- In the opening round of the Chinese Super League last month, two teams -- Shandong Tiashin in orange kit and Zhejiang in white -- battled out an eager contest on Hainan Island in southern China.

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