Japan basketball league shoots for fans in Philippines and rest of Asia

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Filipino guard Dwight Ramos, right, played in the Japan Professional Basketball League's  Asia Rising Star game. The league is working to expand its fan base in the region. (© B.League)

YUICHI SHIGA, Nikkei staff writer

TOKYO -- Japan's professional basketball league is working to expand its fan base to other Asian markets such as the Philippines and Taiwan through marketing events and by bringing in more players from the region, hoping to raise revenue and profits.

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