BANGKOK -- Japan's top soccer league is gaining a growing following in Thailand, thanks to both a deeper push into the market by the J.League itself and a grassroots-driven boom.
J.League taps into soaring interest with media deals and international matches

Chanathip Songkrasin, the "Thai Messi," in blue uniform, has boosted the popularity of Japanese soccer in Thailand. © Kyodo
BANGKOK -- Japan's top soccer league is gaining a growing following in Thailand, thanks to both a deeper push into the market by the J.League itself and a grassroots-driven boom.