Local star and World Cup run draw Thai fans to Japanese soccer

J.League taps into soaring interest with media deals and international matches

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Chanathip Songkrasin, the "Thai Messi," in blue uniform, has boosted the popularity of Japanese soccer in Thailand. © Kyodo

KENYA AKAMA, Nikkei staff writer

BANGKOK -- Japan's top soccer league is gaining a growing following in Thailand, thanks to both a deeper push into the market by the J.League itself and a grassroots-driven boom.

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