Red Bull energizes J. League also-rans, but takeover leaves identity in flux

Omiya Ardija fans brace for change as beverage giant takes the reins

20241205 Redbull Omiya Ardija

Red Bull took over Japanese soccer club Omiya Ardija in August. (Photo by Kosaku Mimura and Kyodo)

JOHN DUERDEN, Contributing writer

LONDON -- Omiya Ardija has never been a force in Japanese soccer. The team, just promoted from the third tier of the J. League to the second, has only once finished in the Top 10 of the top flight.

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