Red Bull to enter Japan pro soccer with J3 team acquisition

Austrian energy drink maker will buy 100% stake in Omiya Ardija

20240726N Red Bull

Red Bull would be the first foreign company to become sole owner of a J. League team. (Source photos by Nikkei)

SHIHO MIYAJIMA, MAKOTO TANIGUCHI and YUSUKE YAGI, Nikkei staff writers

TOKYO -- Austrian beverage maker Red Bull has reached a broad agreement to acquire Japanese third-tier professional soccer team Omiya Ardija from telecoms operator Nippon Telegraph and Telephone East, Nikkei has learned.

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