Shohei Ohtani helps Dodgers draw Japan sponsorships in World Series run

Superstar buoys Major League Baseball's marketing push in Asia

20241101N Ohtani World Series celebration

Shohei Ohtani holds up the Commissioner's Trophy, given to World Series champions, while celebrating with his teammates. © Kyodo

KENJI GOROKU and TAKESHI WATANABE, Nikkei staff writers

TOKYO -- Shohei Ohtani's first season with the Los Angeles Dodgers ended on a high as he helped the Major League Baseball team secure its eighth World Series title while drawing the organization a wide range of new sponsorships from Japanese companies.

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