Taking cue from new president, South Korean companies pivot to U.S.

Hyundai, Samsung step up American investments as Chinese sales slump

20220522N  Chung-Biden

Hyundai Motor Group Executive Chairman Chung Eui-sun and U.S. President Joe Biden greet each other in Seoul. © Reuters

KOTARO HOSOKAWA, Nikkei staff writer

SEOUL -- Samsung, Hyundai Motor and other South Korean tech players are turning to the U.S. with big investments as Chinese sales slow, emboldened by new President Yoon Suk-yeol's push to bolster relations with Washington.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.