NEW DELHI -- Veer Sharma and Parul Ahirwar play India's favorite henpecked boyfriend and henpecking girlfriend in viral videos that often feature Ahirwal wielding a frying pan or broom and Sharma running in terror.
As more than 900 million Indian voters head to the polls, influencers on Instagram, X and other platforms have become key pawns in the ruling BJP's bid for a third term in power. © Nikkei montage
The Big Story
India's Instagrab: Modi's re-election bid weaponizes social media influencers
BJP leaves nothing to chance, boosting favorable online celebrities while suppressing dissent
Read Next
Latest on The Big Story
