Top sponsor Toyota pulls all Olympic TV ads in blow to Games

Companies begin to distance themselves from unpopular event

20210719 Olympics Toyota ads

Toyota has decided against running any Olympic-related TV ads in Japan as public sentiment toward the sporting event remains mixed at best. (Source photos by Yo Inoue and AP)

Nikkei staff writers

TOKYO -- Toyota Motor said Monday that it will not air any Olympic-related TV advertisements going forward, despite the automaker being a top-tier sponsor.

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